Medical Aesthetics & Skincare
Social Media Manager
An award-winning medical aesthetics and skincare clinic in West London is seeking an in-house Social Media Manager to take full ownership of social content across three distinct brand accounts — planning, producing, and publishing content that reflects the standard and credibility of the clinic.
The Role
Reporting to the Medical Director, this is a hands-on production role — not just strategy. You will be the in-house voice and visual storyteller across Instagram, TikTok, and YouTube, working closely with the clinical team to translate treatments, products, and clinic life into engaging, accurate, on-brand content. From scripting and filming to editing, scheduling, and performance reporting, you will own the full content lifecycle across three accounts, each with its own distinct tone and audience.
Responsibilities
- Oversee social media for three brand accounts, ensuring each has a distinct tone, content pillar structure, and consistent posting cadence
- Produce and publish Instagram content across posts, Reels, Stories, and grid carousels for all three accounts
- Produce YouTube content for one account spanning long-form videos and Shorts — from concept, scripting, and planning through to filming, editing, thumbnails, and upload
- Write scripts for all YouTube content, from long-form educational and treatment-led videos to punchy Shorts, ensuring clinical accuracy, clarity, and a strong on-camera narrative
- Produce TikTok content aligned to trends, sounds, and platform-native formats
- Stay ahead of platform updates, audio trends, format shifts, and emerging content styles — translating them into timely, relevant content across all three accounts
- Attend brand events to capture behind-the-scenes, partnerships, and live moments on the ground
- Work closely with the Medical Director and clinic team to turn treatments, products, and clinic life into compelling content
- Manage content calendars, scheduling tools, asset libraries, and community engagement across all accounts
- Track and report on performance, refining content strategy based on what works
Requirements
- Genuine passion for social media — you follow the platforms closely, track trends actively, and understand what makes content land on each
- A real interest in skincare, aesthetics, and clinical beauty — curious about treatments and ingredients, and eager to learn more
- Trend-led mindset: you spot what is working across Instagram, TikTok, and YouTube early, and know how to apply it without forcing it
- Highly organised — managing three accounts requires sharp planning, strong calendars, and zero dropped balls
- A confident writer: able to script long-form YouTube videos and Shorts, and craft captions that match each brand's distinct voice
- Comfortable filming and editing both short-form and long-form video (CapCut, Premiere, Final Cut, or equivalent)
- Understanding of brand tone, compliance, and what is and is not appropriate for a medical clinic environment
- Willing to attend brand events and shoot content on location outside the clinic
- A collaborative team player, comfortable working in a shared in-person environment
Apply for this Role